Cloud Cost Problems Are Execution Problems (Not FinOps Problems)
Most cloud cost conversations start in the wrong place. Dashboards, FinOps tools, and pricing optimizations try to fix what appears to be a cost problem. But in reality, rising cloud spend is usually a lagging indicator of something deeper: how decisions are made, how teams execute, and how systems evolve under pressure. This piece reframes cloud cost not as an infrastructure issue, but as an execution signal - and explains why most optimization efforts fail to deliver lasting impact.
